Synche Business Solutions

Branding

In today’s day and age, brand recognition drives sales and reliability. By exhibiting consistency in messaging and advertising, our consultants can show you how you can work to achieve that for your product or service.

This requires effective planning and integration across various marketing and marketing communication teams and external partners, which will work to ensure message consistency. In this period, Synche will establish:

1. Segmentation:
   1. defining your market opportunity - identify the group(s) of donor(s) to be most profitable
      1. Move away from pure demographics; move to psychographics
2. Target Audience:
   1. Customer Profile: a description of the customer based on various factors including demographics, psychographics, behaviors and beliefs and other research insights.
   2. Demographics: age, education, income, etc
   3. Psychographics: personality, values, attitudes, interests, lifestyles
   4. The trend has been to focus on Influencers (Innovators) who will inform, educate and spread the word to other customers
3. Channel Selection:
   1. Intensive
      Gain exposure through as many wholesalers and retailers as possible (other non-profits, relief organizations)
      
   2. Selective
      Limited channel partners designed to secure the best for the geographical area (local community organizations)
   3. Exclusive
      Special rights to a very select few channel partners within a given territory (large national organizations)